元宇宙·新生 多元NFT碰撞巅峰时尚对话LVMH集团高管Mehdi Barbara

Mc: Hello everyone, and welcome to the first Pioneer Leader AMA hosted by SupreNFT. In this issue of AMA, we are honored to have Mr. Mehdi Barbara, an executive of the LVMH Group, a strategic partner of SupreNFT and the world’s top fashion leader. 

主持人:大家好,欢迎来到SupreNFT举办的首场先锋领导者AMA。在本期AMA中,我们很荣幸邀请到SupreNFT战略合作伙伴、全球顶级时尚引领者LVMH集团的高管Mehdi Barbara先生。

Mr. Mehdi Barbara is also the co-founder and senior consultant of SupreNFT. In today’s rounds of Q&A, he will share with you the issues related to the strategic cooperation between LVMH Group and SupreNFT, and talk about trends and the future development of NFT.Then we enter the topic.

Mehdi Barbara先生同时也是SupreNFT的联合发起人和高级顾问,在今天的多轮问答中,将和大家共同分享LVMH集团与SupreNFT战略合作的相关问题,畅谈潮流与NFT的未来发展。

1. Mc: We all know that the fashion industry or the luxury goods industry is an industry that pays great attention to historical precipitation. So how does LVMH, being a  company owns 75 top luxury brands in the world, how does you see the strategic cooperation with Supre NFT?

1.主持人:我们都知道时尚领域或者奢侈品行业是一个非常注重历史沉淀的行业,那么作为拥有全球75个顶级奢侈品品牌的LVMH集团是如何看待和SupreNFT的战略合作的呢?

Mehdi Barbara: Hello everyone, this is Mehdi Barbara. The fashion field and the luxury goods industry really pay great attention to historical heritage and the density of aesthetic. Each brand under the LVMH Group adheres to tradition, based on a unique historical heritage, and strongly focuses on creating exquisite products.

Mehdi Barbara:大家好我是Mehdi Barbara。时尚领域和奢侈品行业确实十分注重历史传承,和美学的厚度。LVMH集团旗下的品牌秉持传统,以独特的历史传承为基础,坚定不移地专注于打造精美绝伦的产品。

But in the process of creating fashion and excellence, “innovation” is also the gene of the trend. Finding new inspiration in classics and trendy is the reason why the fashion industry can gain vitality. Therefore, in the process of collision between history and new things, we always maintain curiosity and the ability to explore, in order to continuously build brand charm and core force of attraction.

但在创造时尚和卓越的过程中,“创新”也同样是潮流的基因,在经典与流行中寻找新的灵感,才是时尚行业得以获得生命力的原因。所以在历史与新事物碰撞的过程中,我们始终保持着好奇心和探索的能力,以求不断构筑品牌魅力和核心吸引力。

In this process, we have observed that blockchain technology has gradually penetrated into all aspects of society and life, including the field of fashion.

在这个过程当中我们观察到,区块链技术已经逐渐深入到社会和生活的各个方面,这其中也包括,时尚领域。

As early as April this year, LVMH, together with Prada and Cartier, jointly developed the world’s first global luxury blockchain “Aura Blockchain Alliance”. 

早在今年4月,LVMH就携手Prada和Cartier共同开发了世界首个全球奢侈品区块链“Aura区块链联盟”。 

Aura represents a single innovative solution that helps luxury auctions to convey information such as product authenticity, purchasing credibility and sustainability in an immutable blockchain digital form, so that customers can better understand us The product.

Aura代表的就是一种单一的创新解决方案,帮助奢侈品拍以不可篡改的区块链数字形式传达产品的真实性、采购可信性和可持续性等信息,以便让客户更好地了解我们的产品。

In the process of promoting Aura, we have made success progress, from which we deeply feel the charm of blockchain technology, and it is using actual effects to prove to the world that it can bring huge development momentum to the luxury and fashion field.

在推动Aura的过程中取得了卓有成效的进步,从中我们深刻地感受到了区块链技术的魅力,并且其正以实际的效果向世界证明,能够为奢侈品和时尚领域带来的巨大发展动力,

Therefore, we are actively looking for partners who can meet the needs of innovation and creativity and a safe and diverse ecosystem. 

因此,我们开始积极寻找能够满足同时满足创新创意需求和安全多样生态的合作伙伴。

After many investigations and discussions, we chose to establish close cooperation with SupreNFT, which is committed to letting intangible influence circulate in the real world and can support the resonance of the imagined world.

在经过多番考察和探讨后,我们选择与致力于让无形的影响力在现实世界流转,并且能够支持想象世界共鸣的SupreNFT建立亲密合作。

2. Mc: So you mentioned just now that the luxury goods industry or LVMH Group has seen the huge potential of blockchain earlier, so can you talk about your further reasons for choosing SupreNFT?

2.主持人:那么刚刚你也提到,奢侈品行业或者说LVMH集团早早地看到了区块链的巨大潜力,那么能谈一谈你们选择SupreNFT的进一步的理由吗?

Mehdi Barbara: Yes, after observing the huge influence of blockchain on the fashion industry, our vision of combining blockchain and fashion trends has become richer and more concrete. Therefore, we have noticed SupreNFT, the emerging multi-convergence NFT super aggregation platform.

Mehdi Barbara:没错,在观察到了区块链对时尚行业的巨大影响力之后,我们对区块链和时尚潮流的结合设想更加丰富也更加具象化了。因此,我们注意到了新兴的多元融合的NFT超级聚合平台SupreNFT。

From SupreNFT’s vision of the future, we can see a more diversified form of expression and a broader future that combines trendy fashion with blockchain and NFT. 

我们能够从SupreNFT对未来的构想当中,看到潮流时尚和区块链和NFT相结合的更多元化的表现形式和更广阔的未来。

In the future, SupreNFT also plans to support compatibility with Flow, Solana, AVAX and other chains and cross-chain assets.

未来SupreNFT还计划支持与Flow、Solana、AVAX等其他链的兼容与资产跨链。

The combination of concepts and advanced technology enable LVMH Group to deploy its existing huge fashion resources on SupreNFT with confidence and inspire greater value through SupreNFT.

理念的契合,和技术的先进性,让LVMH集团能够放心地将已有的庞大的时尚资源部署在SupreNFT上,并通过SupreNFT激发更大的价值。

3. Mc: Can you explain some objectives of the combination and cooperation between LVMH Group and SupreNFT?

3.主持人:那么您可以讲解一下LVMH集团和SupreNFT相结合和合作的一些方向吗?

Mehdi Barbara: SupreNFT can realize many future imaginations of fashion trends.

Mehdi Barbara:SupreNFT能够实现时尚潮流面向未来的许多想象。

The cooperation with SupreNFT this time is dedicated to helping customers create a more seamless resale market through the “Luxury NFT Digital Passport”. It can even digitally record the sales, service and repair history, which is not in the process of luxury brand identification. Ignored links. 

此次与SupreNFT合作,致力于通过“奢侈品NFT数字护照”来帮助客户打造一个更加无缝的转售市场,它甚至能够数字化地记录销售、服务和维修历史,这是奢侈品牌鉴定过程中不可忽略的环节。

We believe that this kind of technology can play an important role in the rapidly developing luxury goods resale market in the future, and we will work with SupreNFT to open up “a new paradigm of digital marking for every item”.

我们相信,未来这种技术可以在迅速发展的奢侈品转售市场发挥重要作用,我们将携手SupreNFT开启“为每件物品赋予数字标记的新范式”。

On the one hand, it can NFT the top luxury and fashion products represented by the LVMH group. On the other hand, through SupreNFT, 

此举一方面能够将LVMH集团所代表的顶级奢侈品和时尚产品通过安全、可靠的方式顺利NFT化;

The new creation and extensive sales of luxury NFTs can be realized, and sales may not stop at the two traditional methods of retail and auction. Above, split, integration, blind box and other forms are also one of the directions of our cooperation.

另一方面则是通过SupreNFT,实现奢侈品NFT的全新创作和广泛销售,而且销售可能不止停留在零售和拍卖两种传统的方式上,拆分、整合、盲盒等形式也是我们合作的方向之一。

More highlight is that LVMH Group will work with SupreNFT to create a meta-universe Supreverse that leads fashion and art and breaks through the senses. This will bring a highly aesthetic and subversive parallel world to all customers around the world.

更具亮点的是,LVMH集团将和SupreNFT合力打造一个引领时尚和艺术、突破感官的元宇宙Supreverse。这将为全球所有的客户带去一个极具美感和颠覆性的平行世界。

4. Mc: We understand that you have also joined the SupreNFT project as a co-sponsor and senior consultant. So from your personal point of view, how do you view the cooperation with SupreNFT?

4.主持人:我们了解到您本人还以联合发起人和高级顾问的身份加入到了SupreNFT的项目当中。那么从您个人的角度来讲,是如何看待与SupreNFT的合作的呢?

Mehdi Barbara: From my personal perspective, the strategic cooperation between LVMH Group and SupreNFT is undoubtedly a win-win choice to help LVMH Group inspire creativity while helping SupreNFT expand its influence.

Mehdi Barbara:从我个人的角度看待LVMH集团与SupreNFT的战略合作无疑是帮助LVMH集团激发创意,同时也是帮助SupreNFT扩大影响的,一次双赢的选择。

As for my status as a consultant, it is due to SupreNFT’s longing for the future on the vast chain that coincides with my own ideas. 

至于我的顾问身份,是由于SupreNFT所规划的广袤的链上未来与我本人的相关理念不谋而合。

This includes various issues such as digital trends and fashion creation methods, the existence of fashion luxury goods, product sales and guarantees, and the identity of digital natives.

这其中包含数字潮流和时尚的创作方式、时尚奢侈品的存在形式、产品的销售与保证、数字原住民的身份认同等多样的问题。

These same ideas prompted me to join the SupreNFT project more deeply.

这些相同的设想促使我更深入地加入到SupreNFT项目中。

In the future, I will use more than ten years of resources and experience in the fashion and luxury goods industry to help SupreNFT get more efficient and artistic inspiration for luxury NFTization and NFT creativity. It is hoped that it can bring new breakthroughs to both SupreNFT and the fashion and luxury goods industry.

未来,我将借助在时尚奢侈品行业中十余年的资源与经验,帮助SupreNFT更高效也更具艺术性地获得奢侈品NFT化和NFT创意的灵感。希望在其中能够为SupreNFT和时尚奢侈品行业都带来新的突破。

5. In fact, we can see the cooperation between LVMH Group and your personal identity and SupreNFT from the information that has been disclosed, not only in the existing NFT creation, NFT issuance tracking and other aspects. Both parties also have a very long-term and three-dimensional plan on the innovative concept of Meta Universe. What do you think of the meta universe? What type of cooperation will SupreNFT have in Metaverse?

5.实际上我们从已经披露的信息当中可以看到LVMH集团以及您个人身份与SupreNFT的合作,不只停留在现有的NFT创作、发行、追踪等方面。双方还在元宇宙这个创新的概念上也有非常长远和立体的规划。请问您对元宇宙怎么看?和SupreNFT在元宇宙方面将展开怎样的合作呢?

Mehdi Barbara: Actually, Metaverse is not a concept unique to the blockchain industry. As early as about 30 years ago, the concept of “Metaverse” was proposed in the novel “Avalanche”. With the development of technology, everyone has a digital identity, and freely defined imagination is gradually becoming a reality. AR, VR, artificial intelligence, and blockchain are all important technical means to promote the implementation of the meta-universe.

Mehdi Barbara:实际上元宇宙,不是一个独属于区块链行业的概念。早在约30年前,“Metaverse”的概念就在小说《雪崩》中被提出。而随着技术的发展,人人拥有数字身份,并且可以自由定义的想象逐渐在变为现实。AR、VR、人工智能、区块链都是推动元宇宙落地的重要技术手段。

To the LVMH Group, the key issue is how to present its top fashion resources and creative breakthrough from the meta universe.

对于LVMH集团来说,如何将我们拥有的顶尖时尚资源和突破想象的创意通过元宇宙呈现出来,是关键性的问题。

The appearance of SupreNFT happened to help us solve this problem.

SupreNFT的出现恰好帮助我们解决了这一问题。

First of all, the decentralization and trustless characteristics of blockchain technology can better interpret the concept of “meta universe”. In such a real and illusory space, everyone has a corresponding digital identity and is not affected by any center. They can express themselves freely under the constraints of the organization.

首先,区块链技术的去中心化和无信任特征更能诠释“元宇宙”的概念,在这样一个亦真亦幻的空间中,每个人都有一个对应的数字身份,并且不受任何中心化组织机构的约束,可以自由地表达自己。

Secondly, among all the technologies in the blockchain world, the “unique” nature of the non-homogeneous token NFT naturally fits the characteristics of the fashion industry’s advocating personalization and customization.

其次,在区块链世界的所有技术中,非同质化代币NFT的“独一无二”性又天然契合了时尚领域崇尚个性化和定制化的特征.

The LVMH Group has been exploring the meta universe and has already prepared for its creation and creativity. 

LVMH集团对于元宇宙一直进行着探索,并早已为其进行创作和创意的准备。

Through the cooperation with SupreNFT, we will unlock cross-temporal art shows and NFT fashion products in the meta-universe, and continue to promote the cultivation and exploration of virtual artists, giving the meta-universe more trend and imagination charm, and linking more meta Inhabitants of the universe.

通过与SupreNFT的合作,我们将在元宇宙中解锁跨时空艺术大秀、NFT化时尚产品,并不断推动虚拟艺术家的挖掘和培养,赋予元宇宙更多潮流和想象的魅力,链接更多的元宇宙住民。

6.Mc: The luxury industry is getting closer and closer to NFT and Metaverse. We have known that the 200th birthday of Louis Vuitton is approaching in this month , and the Louis Vuitton Group is also celebrating this important moment by launching a NFT-based mobile game “LOUIS THE GAME”. What do you think of this game and the trends it represents?

6主持人:奢侈品行业和NFT以及元宇宙的联系越来越紧密了,最近我们也看到为了路易威登先生的200岁生日就在本月,并且路易威登集团也为了庆祝这一重要时刻推出了基于NFT的手机游戏《LOUIS THE GAME》。请问您对这款游戏及其代表的趋势是怎么看的呢?

Mehdi Barbara: This game is based on NFT creation, in which a very beautiful and interactive design to help players go back to the legendary life of Louis Vuitton. Not only that, “LOUIS THE GAME” also invited many NFT artists to design their own NFT, a total of 30. The well-known NFT artist Beeple designed 10 of these works.

Mehdi Barbara:这款游戏是基于NFT创作的,其中极具美感和交互性的设计来帮助玩家回溯路易威登传奇的一生。不止如此,《LOUIS THE GAME》还邀请到了众多NFT艺术家为其设计专属的NFT,共有30个。而知名NFT艺术家Beeple设计了其中的10个作品。

In my opinion, this is a very creative and imaginative attempt, and it is also a way to let more people understand the brand and gain happiness.

在我看来这都是极具创意和想象力的尝试,也是让更多人了解品牌,获得快乐的方法。

The appearance of blockchain and NFT brings not only technological innovation, but also conceptual innovation. The decentralized approach makes everything more “equal”. Luxury with games, brand with blockchain, the combination of these concepts is very attractive.

区块链和NFT的出现带来的不只是技术的进步,也是观念的革新。去中心化的方式让一切变得更加“平等”了。奢侈品加游戏,品牌加区块链,这些概念的结合极具吸引力。

7.Finally, talk about your vision for cooperation with SupreNFT and your vision for the future.

7.最后谈一谈您对与SupreNFT合作的展望和对未来的构想吧。

Mehdi Barbara: In the future, our cooperation with SupreNFT will be deeper and closer, and the creation of the meta-universe will also be more three-dimensional. 

Mehdi Barbara:未来我们与SupreNFT的合作将更加深入和紧密,元宇宙的打造也将更加立体可感。

Today, Supreverse’s design covers multiple sections such as “cross-space” art exhibition halls, digital virtual fashion show venues, Supreverse virtual auction venues, and immersive virtual concerts, which focus on enhancing experience and personalized value. Each sector is connected to each other and develops rapidly. This is a point worthy of attention and expectation in this cooperation.

如今,Supreverse的设计中涵盖“跨空间”艺术展馆、数字化虚拟时尚秀场、Supreverse虚拟拍卖场、沉浸式虚拟演唱会等注重提升体验感和个性化价值等多个板块。每一个板块都相互联系又快速发展。这是此次合作中非常值得关注和期待的一点。

The future world will pay more attention to individualization and value flow.

未来世界将会更注重个性化和价值流动。

Maintaining independence in social interactions, buying and selling in a more free and fair environment, and self-defining and self-realization through fashion trends are the development trends of the future world. 

在社交中保持独立性、在更自由公正的环境中买卖交易、通过潮流时尚来自我定义和自我实现,这些都是未来世界的发展趋势。

来源:Hubox

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